“Salwa Publishers” is an independent publishing house established in 1996 in Jordan.

It specializes in Arabic picture books for children, for ages ranging from newborns to 13 years old. Salwa Publishers has recently expanded into the digital electronic media by producing applications, ebooks, interactive CDs, DVDs, and audio books.

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"In the winter of 2010, inspired by Elmore Leonard's 10 rules of writing published in the New York Times nearly a decade earlier, The Guardian reached out to some of today's most celebrated authors and asked them to each offer his or her 10 rules. My favorite is Zadie Smith's list—an exquisite balance of the practical, the philosophical, and the poetic..."

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