"Feesheh, an online music store based in Jordan, is seeking to make it easier for Arab musicians to pursue their dreams.
With a wide range of musical instruments, books and gear at competitive prices, Feesheh which means “plug” in Arabic, seeks to be a hub for aspiring musicians across the Middle East, according to its co-founder Nur Alfayez.
The online music warehouse, which went online in February 2012, is one of the companies incubated by Amman-based Oasis500 that seeks to help young Jordanians turn their business ideas into reality.
“There is a huge market for musical instruments and gear not only in Jordan, but also in the Middle East. Musicians face difficulties in finding the instruments they need, but Feesheh.com seeks to music to their doorstep,” she said."

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"I think I would be good at coming up with names for perfumes. Or vacuum cleaners. But when it comes to books, the job feels impossible."

"Beginning – check. Middle – check. End – check. But, hold on a sec, isn’t there something missing? Something rather vital? In fact, couldn’t it be the key to your book’s selling or not? Ah, yes, the title.

Sometimes I think I am going to have to give up and employ one of those companies that do nothing but invent names for things. Usually it’s perfume. Actually I think I would be good at coming up with names for perfume. Or soap powder. Or vacuum cleaners. But when it comes to books, the job feels impossible. Your mission: summarize your entire work in a nutshell. If I could do that (you want to cry out) I wouldn’t have bothered writing the book in the first place!"

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