Why is digital Arabic content key?
"Arguably, vernacular is one of the reasons that mobile phones have spread so fast: the main applications (voice and text messages) are offered in the language that is most relevant to their users. Over 60% of Arabic speakers prefer browsing internet content in Arabic according to Arab Media Outlook 2009-2013. More than half of them do not speak English. For the extreme poor and the bottom 40% of the population that the World Bank seeks to help, access to online knowledge and services in a native language is likely to matter even more.
The prospects for stronger digital Arabic content are exciting. Consider these last few numbers: only a quarter of women in the Arab world participate in the formal workforce. New forms of work such as online contracting and microwork could offer a chance to bypass physical barriers or social restrictions and empower women."
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