Rana Sweis

Digital Digest

Why is digital Arabic content key?

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"Arguably, vernacular is one of the reasons that mobile phones have spread so fast: the main applications (voice and text messages) are offered in the language that is most relevant to their users. Over 60% of Arabic speakers prefer browsing internet content in Arabic according to Arab Media Outlook 2009-2013. More than half of them do not speak English. For the extreme poor and the bottom 40% of the population that the World Bank seeks to help, access to online knowledge and services in a native language is likely to matter even more.

The prospects for stronger digital Arabic content are exciting. Consider these last few numbers: only a quarter of women in the Arab world participate in the formal workforce. New forms of work such as online contracting and microwork could offer a chance to bypass physical barriers or social restrictions and empower women."

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Rana Sweis Articles

Digital Digest

Digital Journalism: The Next Generation

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"Overall, BuzzFeed’s practice of journalism seems nowhere near as pioneering as the sleek platform it has developed to deliver its product.

Could that change? BuzzFeed recently hired Hussein Kesvani, a reporter in London, to cover life among young Muslims in Britain. The site is also considering starting a beat on the status of women in India. If BuzzFeed were to head further in this direction, it could blaze a new path. So much of today’s reporting is given over to war, terrorism, geopolitical rivalry, and high-level diplomacy. BuzzFeed could pioneer a more grassroots approach, chronicling how ordinary people live, giving a voice to overlooked populations, capturing the daily struggle of citizens as they contend with poverty and prejudice, bureaucratic obstruction and government indifference. Coverage of this sort would, I think, resonate far more strongly with BuzzFeed’s young audience than its current reporting does. Undertaking it, though, would require a radical rethinking of how to use digital technology to cover the world. One way or another,BuzzFeed needs to become bolder and brasher. Otherwise, it will remain known mainly for its cat photos."

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