Web Fiction, Serialized and Social
Every few days, Anna Todd uses Wattpad, a storytelling app, to post a new episode of this couple’s torrid tale. Chapter 278 of “After” came out last week, moments after Ms. Todd, a 25-year-old former college student in Austin, Tex., finished writing it.
The first comment appeared 13 seconds after the chapter was uploaded. By the next day, there were 10,000 comments: always brief, overwhelmingly positive, sometimes coherent. “After” has more than a million readers, Wattpad says.
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