The Paris Review published excerpts from Svetlana Alexievich's Voices from Chernobyl:
"He started to change—every day I met a brand-new person. The burns started to come to the surface. In his mouth, on his tongue, his cheeks—at first there were little lesions, and then they grew. It came off in layers—as white film . . . the color of his face . . . his body . . . blue . . . red . . . gray-brown. And it’s all so very mine! It’s impossible to describe! It’s impossible to write down! Or even to get over. The only thing that saved me was that it happened so fast; there wasn’t any time to think, there wasn’t any time to cry."
It's probably not news to you that effective visual content is key to success on social media. What you might not know, however, is just how important it is to expert marketers who are tasked with telling brand stories. Luckily, there’s an infographic for that. eMarketer recently reported on research from the CMO Council and Libris which uncovered some very compelling data about the way marketers are using visuals in marketing today.
"I WENT TO MY first café to escape my mother, not yet knowing that she had once done the same thing — escaped her own parents by walking down the rickety stairs to the basement of the Starr Book Shop in Harvard Square, where she established a makeshift coffeehouse. She did this while she was a high school student in Cambridge in the 1950s, when the Square was still academic shabby, still full of beatniks, decades before the place would be cleaned, covered with money, and left in its current condition, an open-air shopping mall with a red-brick-and-ivy theme. In a basement filled with slowly degrading acidic paper between slowly degrading cardboard covers, my mother wrote poetry, met with friends, and drank the thinnest coffee you can imagine. In college at Radcliffe, she moved across the street to the Pamplona, one of the few remaining businesses that’s been in Harvard Square longer than my family’s been in Cambridge, Massachusetts, and she would, in time, write her own scholarly books there. The coffee at the Pamplona has never been good, but that was never the point of the place. Even with a new coat of paint it still feels grimy enough to think smart thoughts. The Pamplona has a modesty that’s getting harder to find as cafés — and, thankfully, coffee — get better and better. It comes from a time when we asked less of our amenities."
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