Scott Carney wants to completely change freelance journalism and writing, but before we talk about how, let’s look at why he decided to launch a crowdfunding campaign.

It’s not about the money. He doesn’t even think crowdfunding is the best way to raise money for his idea.

“Crowdfunding is not about the money. It’s about the audience, and knowing that the audience is invested in it, to some degree,” he said. “I wanted to have that inbuilt community first so that I know that I have active participants so that going into building it I know it’s going to be a success.”

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BERLIN – When Mathias Döpfner, chief executive of Axel Springer, and a handful of his top managers first set their sights on the United States three years ago, it was with notebooks in hand, rather than checkbooks.

A decade after taking the helm in 2002, Mr. Döpfner had already made significant strides in revamping Germany’s largest print publishing group for the digital age. The combined online audience of its flagship newspapers, Bild and Die Welt, had become one of the largest in Europe, and the group was investing heavily in digital companies, which were generating an increasing share of revenues profits.

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