The newsonomics of The New York Times’ expanding global strategy
"This has been the year of global expansion for the world’s biggest news companies. The Wall Street Journal launched its Deutschland digital edition in January, and Alisa Bowen, WSJ’s head of product, tells me additional international expansion, along with video, is a top 2013 priority. The Financial Times, which had retrenched from non-English language initiatives a number of years ago, just launched a new Latin American homepage on FT.com and rolled out a new mobile app for the region, while initiating “digital printing” through HP. Reuters and Bloomberg have both also upped their presence in the market. For the Times, the Brazil edition follows on its China edition launch in June. (For more on this developing phenomenon, see “The newsonomics of global media imperative”).
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