Paperback sale outperform digital
At the start of this decade publishers feared the death of the paperback. Britons abandoned bookshops at an alarming rate, seduced by e-readers and cheap digital books.
Even Jeff Bezos, the Amazon founder, was shocked by the speed of readers’ defection when Kindle downloads outsold hard copies on the website for the first time in 2011. “We had high hopes this would happen eventually, but we never imagined it would happen this quickly,” he said at the time.
But the ebook story has turned out to have a twist in the tale. Sales of physical books increased 4% in the UK last year while ebook sales shrank by the same amount. Glance around a busy train carriage and those passengers who aren’t on their phones are far more likely to have a paperback than a Kindle.
The e-reader itself has also turned out to have the shelf life of a two-star murder mystery. Smartphones and tablets last year overtook dedicated reading devices to become the most popular way to read an ebook, according to the research group Nielsen.
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