Rieder: Gearing up for a journalism juggernaut
How Pierre Omidyar's free-spending, ambitious news start-up is coming together
"Omidyar wants to launch a news organization that is not narrowly focused on, say, investigative reporting, though it will do plenty of that. Instead, he envisions a wide-ranging powerhouse that will cover an array of subjects and attract a broad swath of readers. The idea is to create a mass audience that will magnify the impact of the hard-hitting stories the site aims to produce."
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