Politicians Are Bad at Podcasting
These days, it seems that everybody’s got a podcast, even members of Congress.
Senator Sherrod Brown of Ohio and Representative Sean Duffy of Wisconsin debuted their own podcasts this month, joining audio series begun earlier this year from Senator Bernie Sanders of Vermont, Senator Heidi Heitkamp of North Dakota and Mayor Rahm Emanuel of Chicago.
The concept is a no-brainer: satisfy Americans’ seemingly insatiable thirst for political analysis from ready-made political stars with inside perspectives. And from the elected officials’ perspective, the appeal is obvious. They can sidestep media gatekeepers and beam their personalities and priorities straight to their constituents’ ears, all while heightening their national brands, perhaps in anticipation of seeking higher office. It’s less clear what the constituents get out of the deal.
On their podcasts, our representatives are doing something almost journalistic: They’re moderating discussions with other political figures, interviewing experts on North Korea or monopoly power and staging interactions with the public. Except there are no actual journalists around to ask any pesky questions. At least on TV interview shows or at news conferences, reporters challenge the politician’s narrative. Even on Twitter, we can tweet back.
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