NPR visuals team use analytics
How many analytics platforms is your newsroom using? The answer to that question goes back to, or should go back to, what the organisation is trying to measure on the web and how it interprets what every engagement or audience development editor is trying to find a definition for: a story's impact.
Back in November, NPR received a $35,000 grant from the Knight Foundation to develop an analytics bot that would help the visuals team take better action informed by what they measured about their work, but also rethink their goals and definition of success.
"We'd been playing around with alternative metrics for longer than one and a half years and this idea came out of our questioning of what our mission is, why have a visuals team at a radio organisation?", said Brian Boyer, editor of NPR's visuals team.
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