New York Times podcast team
Another news organization has decided to invest in podcasts, and this one’s a biggie: The New York Times is creating a new audio team that will work to launch a batch of news and opinion podcasts this year and more in 2017.
To start, the Times will “launch a handful of shows with outside partners which, like Modern Love, have a strong prospect of quickly attracting a wide audience,” Kinsey Wilson, editor for innovation and strategy (and formerly the EVP and chief content officer at NPR), and Sam Dolnick, senior editor, wrote in a memo released Thursday. (The full text is below.) The Times will then “use those shows as a platform from which we can build audience for shows produced within The Times that are as integral to our coverage as our live events and visual journalism efforts.”
“We haven’t settled on themes or particular shows yet,” Wilson told me. “But there’s no shortage of great ideas in the building. In the early going, we will probably favor things that have some shelf life as opposed to news that’s highly perishable, simply because we want to build audience quickly.
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