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Digital Digest

Inside The Atlantic: How One Magazine Got Profitable by Going ‘Digital First’

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The Atlantic’s James Bennet, Scott Havens, Bob Cohn and Justin Smith. Photo courtesy of Richard A. Bloom.

With consecutive quarterly growth in both print and digital advertising sales, The Atlantic has emerged as a vanguard in an industry harassed by declining ad revenues and falling circulations. And the credit, its executives say, belongs to the “digital first” strategy it embraced four years ago... Read more

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Digital Digest

BITS BLOG: With iPad Boost, Apple Set to Become Top PC Vendor

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Is the iPad a PC?

Steve Ballmer, Microsoft’s chief executive officer, has said, in no uncertain terms, that it is. The late Steven P. Jobs said no, the iPad is part of the “post-PC era.”

What’s funny is that if you take Mr. Ballmer’s position and lump the iPad in with traditional computers, Apple looks stronger in the PC market than it has in decades. A new report from the British research firm Canalys predicts Apple will become the No. 1 PC maker in the world in the second half of next year, when iPad sales are included as part of the equation, bumping Hewlett Packard from the top spot... Read more

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