Rana Sweis

Journalism World

Ink-stained assassins

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Cartoonists have skewered our politicians in the pages of newspapers for generations. Can they survive in a digital age?

"Yet this is the paradox of cartooning: a few dozen people make a very good living from it, but when eventually they hang up their nibs, will they be replaced? Print sales are falling; the latest figures from the Audit Bureau of Circulations show the daily newspaper market contracted 7.79 per cent in the past year. Do cartoons work divorced from the topography of the newspaper page? Will they bring enough “eyeballs” to advertisers to justify their existence on the internet?"

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Rana Sweis Articles

Journalism World

How The Economist makes millions through events

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"To understand the importance that events play in The Economists's operation, it is useful to note that conferences are organised by a business unit with staff separate from the newspaper called Thought Leadership & Events. Marc Koskela (@MarcKoskela), Head of Marketing Operations for Thought Leadership & Events, said in an email interview that the division hosts between 90 and 100 events a year around the world, with editors from the newspaper chairing the majority of the events. Each region has its own website with a calendar of upcoming events that offer "privileged access to thought leaders". Last year's Economist-organized The China Summit was named China Conference of the Year at the Asian Conference awards."

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