Brands generally understand the most engaging lengths for billboard headlines, print copy and TV spots. But what about tweets, Facebook posts and online videos?

The infographic below crunches some data to suggest the ideal length of everything online. Rules are made to be broken, of course, and this isn't to say other lengths can't work. A lot depends on the type of content, and audience.

But it's a decent primer on how not drone on too long with your content.

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The Guardian is reorganising parts of its newsroom to better serve its digital audience.

Visual journalism, data journalism and audience development teams will all be restructured after new executive editor for digital, Aron Pilhofer, spent the summer visiting other media organisations for inspiration.

"I had a unique opportunity to spend time looking at different models and seeing how other newsrooms and native digital startups are doing this," Pilhofer, who joined the Guardian's UK office in September, told Journalism.co.uk.

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