Rana Sweis

Digital Digest

Infographic Reveals What Makes An Effective Social Video Campaign…And What Doesn’t

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These days, as online video campaigns are becoming more and more popular for advertising, everyone wants to go viral. But what works and what doesn’t? Social video platform Jun Group has just released a new infographic that provides some insight into the emerging trends and usage patterns n social video. Some of the findings may surprise you.Last month I had the opportunity to chat with Jun Group CEO and founder Mitchell Reichgut about viral video and social video. Reichgut sees social video, or providing viewers with rewards like virtual currency for watching and sharing videos via Facebook and other social channels, as one of the keys to a successful online video advertising campaign...Read more

Rana Sweis Articles

Digital Digest

Disney and YouTube Make a Video Deal

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LOS ANGELES — Two powerful media companies, the Walt Disney Company and YouTube, are betting that a new partnership will help them surmount separate but equally worrisome hurdles as they each strive for greater Web dominance.The deal, set to be announced on Monday, is small on its surface: Disney Interactive Media and YouTube, a division of Google, will spend a combined $10 million to $15 million on original video series; those shorts will be produced by Disney and distributed on a co-branded channel on Disney.com and YouTube. The channel will also include amateur video culled from the torrent uploaded to YouTube daily... Read more

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