Rana Sweis

Journalism World

How The Economist makes millions through events

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"To understand the importance that events play in The Economists's operation, it is useful to note that conferences are organised by a business unit with staff separate from the newspaper called Thought Leadership & Events. Marc Koskela (@MarcKoskela), Head of Marketing Operations for Thought Leadership & Events, said in an email interview that the division hosts between 90 and 100 events a year around the world, with editors from the newspaper chairing the majority of the events. Each region has its own website with a calendar of upcoming events that offer "privileged access to thought leaders". Last year's Economist-organized The China Summit was named China Conference of the Year at the Asian Conference awards."

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Rana Sweis Articles

Journalism World

How News Organizations are Taking Advantage of iPad’s Features

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"The newest iPad has ushered in a new high-resolution Retina Display that renders text that’s similar to the quality you see in print.

The core of most news apps is the printed word. The coarse typography of the iPad 1 and 2 and other tablets led to less than ideal news experiences because letters and words literally don’t stand out as much on low-resolution displays. But that’s changed with the latest iPad.

News outlets have been updating their apps to take advantage of the new iPad, which features a display with twice the pixel density, 264 PPI. Apple says that pixel density qualifies the 9.7-inch iPad as a Retina Display. (Individual pixels are not perceptible by the human eye)."

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