How The Economist makes millions through events
"To understand the importance that events play in The Economists's operation, it is useful to note that conferences are organised by a business unit with staff separate from the newspaper called Thought Leadership & Events. Marc Koskela (@MarcKoskela), Head of Marketing Operations for Thought Leadership & Events, said in an email interview that the division hosts between 90 and 100 events a year around the world, with editors from the newspaper chairing the majority of the events. Each region has its own website with a calendar of upcoming events that offer "privileged access to thought leaders". Last year's Economist-organized The China Summit was named China Conference of the Year at the Asian Conference awards."
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