Eating Cinnabon in Damascus
As the country began a slow opening to global markets, dozens of foreign chains set up shop in Syria. Costa Coffee opened up in Damascus Boulevard, the outdoor mall adjacent to the Four Seasons, and launched seven other locations throughout the country. From fried chicken to French cuffs, other brands followed -- KFC in 2006, Mango in 2006, and Zara in 2011 -- all trying to capitalize on Syria's established middle class.
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