How are digital tools changing the way journalists tell their stories? An article in the Medium gives an overview of the next steps in digital transformation in journalism.
"Instead, journalists have to be open to constant change in storytelling and look for new ways to tell their stories at least as intensely as they look for new stories to tell."
“The battle will be won on the smartphone,” New York Times CEO Mark Thompson said at a tech conference last February.
The paper’s readers have increasingly been coming from mobile in recent years, and the Times has responded with a fleet of apps designed to draw in small, niche audiences to the paper. The NYT Cooking app, an opinion app, and NYT Now, which offers a single curated news feed, were designed mostly as evangelical products—to convert browsers into regular readers and eventually subscribers.
But these niche apps haven’t attracted the number of subscribers the Times was hoping for. The paper shuttered the opinion app in October, and last week it announced a retooling of its mobile apps. The NYT Now app, which had required a paid monthly subscription, will be free, while the paper’s comprehensive iPhone app is undergoing a transition to make it “more visual, more serendipitous, and to introduce a new mobile voice.” That new mobile voice will come from human editors, which the app is getting for the first time.
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This essay is adapted from Tales from the Great Disruption: Insights and Lessons from Journalism’s Technological Transformation, by Michael Shapiro, Anna Hiatt, and Mike Hoyt. The book offers a look at how new and old journalistic institutions are dealing with the digital revolution, published by The Big Roundtable, a platform for nonfiction narrative stories. Shapiro, Hiatt, and Hoyt are, respectively, its founder, publisher, and editor.
In March of 2011, The New York Times announced that it would start charging readers for digital content. The announcement came from the publisher of the Times, Arthur Sulzberger, Jr., who wrote that the shift away from offering all the Times’ online content at no cost was “an important step that we hope you will see as an investment in The Times.”
The decision to erect a paywall had come after long and sometimes difficult debate, one that was taking place in news organizations around the world. There were, of course, the business considerations: Charging for access meant an inevitable drop in traffic. And with that drop would come a loss in interest by advertisers, who had become accustomed to being able to reach tens of millions of potential customers at a fraction of the cost of a print ad. But beyond the debate about the potentially catastrophic loss of digital ad dollars, something else was at play: an existential debate about journalism’s future.
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