"Overall, BuzzFeed’s practice of journalism seems nowhere near as pioneering as the sleek platform it has developed to deliver its product.

Could that change? BuzzFeed recently hired Hussein Kesvani, a reporter in London, to cover life among young Muslims in Britain. The site is also considering starting a beat on the status of women in India. If BuzzFeed were to head further in this direction, it could blaze a new path. So much of today’s reporting is given over to war, terrorism, geopolitical rivalry, and high-level diplomacy. BuzzFeed could pioneer a more grassroots approach, chronicling how ordinary people live, giving a voice to overlooked populations, capturing the daily struggle of citizens as they contend with poverty and prejudice, bureaucratic obstruction and government indifference. Coverage of this sort would, I think, resonate far more strongly with BuzzFeed’s young audience than its current reporting does. Undertaking it, though, would require a radical rethinking of how to use digital technology to cover the world. One way or another,BuzzFeed needs to become bolder and brasher. Otherwise, it will remain known mainly for its cat photos."

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How are digital tools changing the way journalists tell their stories? An article in the Medium gives an overview of the next steps in digital transformation in journalism.

"Instead, journalists have to be open to constant change in storytelling and look for new ways to tell their stories at least as intensely as they look for new stories to tell."

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