Six Companies and One Worker: Herself
One afternoon in early 2014, an employee of the Manhattan co-working space Coworkrs got behind the handlebars of a large tricycle and began pedaling it through the Flatiron district. The tricycle was outfitted with a small desk; the employee seemed to be sitting at her desk while cycling around the city.
A company called Peddler Pop-Ups had designed the display and rented out the tricycle for use as a rolling advertisement. (The tricycles can also be used as pop-up stores.) Peddler Pop-Ups is one of six companies founded and operated by a 27-year-old entrepreneur named Danielle Baskin. She does not have any employees, and until this month, Ms. Baskin’s businesses had their headquarters in a 160-square-foot live-work space in the East Village.
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